Featuring Rebekka Ruétz, Danny Reinke, Kitschy Couture, Marcel Ostertag, Kilian Kerner, Marc Cain, PLNGNS, Neo.Fashion, and DZHUS. Berlin Fashion Week went global at Yoonaverse with the support of Google and sponsored by Solana. Uniting Fashion, tech, and sport.
Yoona.ai the pioneering SaaS product design tool at the intersection of Data Science and Generative AI, empowering businesses to generate best-selling products within seconds. yoona.ai sets new benchmarks for efficiency, sustainability, and innovation in the fashion industry.
Marking the grand finale on the 5th of July 2024 of the Yoonaverse series at Berlin Fashion Week, a visionary event exploring the future of fashion and the transformative power of technology. Hosted at Google Headquarters in Berlin, the event highlighted how GenAI is revolutionizing the roles of designers, enhancing industry sustainability, and reshaping consumer experiences.
Yoona AI highlighted their “Fashion Tech Collaboration of the Year Award” with Elena Butko Avant-Garde Art from the FF7 Fashion Factor 7th edition received at the Cannes Digital Fashion Awards by Porterium Magazine and the Digital Fashion Magazine on the 15th of May 2024 during the vibes of the 77th Cannes Film Festival with features on VOGUE Weekly and Celebrity Los Angeles.
Berlin Fashion Week Goes Global
At their 6th edition of Yoonaverse and through the Yoonaverse Metaverse, major Berlin Fashion Week events were broadcast globally, making the fashion week accessible to a wider audience. This initiative not only broke attendance barriers but also established a solid platform with a clear mission: to create an internationally recognized and accessible stage for contemporary fashion from Berlin and Germany, available to the world without the barriers of location.
Innovative Collaboration
The event, a collaborative effort with Google for Startups, showcased the tech giant’s commitment to supporting yoona.ai, the innovative startup spearheading this series. Google provided a unique venue for the physical event to display cutting-edge technologies and host insightful discussions with experts from the tech and fashion sectors. Google Berlin Headquarters Gardens hosted football fans watching the UEFA’s Euro 2024 match between Germany and Spain on the 5th of July 2024 which sealed the Yoonavers and Berlin Fashion Week with some real excitement and uniting tech innovation, fashion, and sport together.
Immersive Experience.
Participants also explored the Yoonaverse Metaverse, virtually navigating Berlin’s iconic monuments and viewing live BFW broadcasts of local fashion shows. The innovative Fashion Aura Mirror, brought by I-mmersive, allowed guests to try on clothes digitally, blending fun with practical e-commerce solutions. Technologies from yoona.ai & Looks.co were demonstrated, showcasing AI-driven fashion design suite and e-commerce tools.
Sustainable Fashion
Attendees were immediately immersed in the world of fashion through unconventional showcases. Jana Ms Impari’s exhibit featured fashion made from 100% Recycled PET & zero-waste approach, combining AI, recycled materials, and her handcrafted designs. Her breathtaking live presentation provided deep insights into her creative process and sustainability efforts.
For media inquiries, please contact:
Laura Jiménez Ruiz
CMO yoona.ai
laura.ruiz@yoona.ai
