Vinitaly is the only international event in Italy specifically dedicated to wine and spirits. The exhibition is owned and organised by Veronafiere. It is scheduled in April every year at the Verona Exhibition Centre and involves a net show area of more than 100,000 square metres across seventeen permanent and tensile show facilities that are always fully booked. A business event designed to meet the needs of companies. It speaks all the languages of the world and focuses on promoting Italian and international wines and spirits through a schedule of initiatives, events and shows organised directly or in collaboration with other strategic partners, including institutional players such as ICE-Italian Trade Agency, Ministries and Embassies.
This is why Vinitaly is acknowledged on markets as a global brand supporting the internationalisation of Italian wines, as well as being one of the flagship events in the Veronafiere portfolio.
Shows held alongside Vinitaly include Enolitech, the International Exhibition of Wine, Olive Oil and Beer Production Technologies, and SOL, the International Extra Virgin Olive Oil Exhibition.
VINITALY FACTS & FIGURES
More than 4100 Italian and international exhibitors from 32 countries, 93,000 professional operators in attendance (32% from 143 countries) and in excess of 11,000 B2B meetings held during the event in Verona ensure that Veronafiere’s wine and spirits exhibition is the natural international crossroads of trends and business in the sector. The top five countries of origin for buyers at the last edition in April this year saw the United States confirm its market leadership with two-figure growth in attendance compared to 2022 (+45%), followed by Germany, the United Kingdom, China and Canada.
(certified Vinitaly data, April 2023).
ITALIAN WINE – A BALANCE OF TRADE CHAMPION
The wine industry in Italy is worth 31.3 billion euros, with 530,000 companies and around 870,000 employees. It ranks top of the special classification detailing the “traditional” balance of trade for Made in Italy (Clothing, Food, Furniture, Automation) worth around 200 billion euros every year. The contribution of wine is not limited to the agri-food chain but embraces Made in Italy as a whole: analysis of more than 40 representative sectors in the so-called 4A sectors, sees wine, with 7.9 billion euros of net exports, ranked first in 2022 in terms of its balance of trade, leaving behind other “Made in Italy” world champions, even the fashion system and machinery. A performance by the most popular Italian agricultural product in the world, starting from 4th place in 2011 to reach the top today.
(Source: Analysis by the Unione italiana Vini-Vinitaly Observatory and Prometeia presented at Vinitaly in 2023).
THEME AREAS AT VINITALY
- Vinitaly Bio – show specifically for certified organic wines.
- International Wine Hall – the b2b area for wines from all over the world.
- Vinitaly Mixology – the art of mixing cocktails finds its ideal home at Vinitaly with a show section ready to intercept new trends for blending wines, liqueurs and spirits. The calendar, over the four show days, includes masterclasses and appointments with some of the most famous bartenders.
- Micro Mega Wines – Micro Size, Mega Quality- dedicated to niche and limited edition wine production.
- Vinitaly Design – everything for tasting, service, furniture and packaging needs.
- Vinitaly Tasting – the tasting venue implemented in collaboration with DoctorWine by Daniele Cernilli, where Italian excellence is presented to a select audience of operators in the HO.RE.CA sector.
- Taste and Buy – matching with operators selected by Veronafiere’s national and international delegates.
- Tasting Ex … Press – with the most important international sector magazines.
- Enolitech – the International exhibition of technologies for wine-growing, olive growing and beverages.
SPECIAL VINITALY INITIATIVES
Vinitaly Operawine: Finest Italian Wines: Great Producers selected by Wine Spectator. One hundred and thirty producers representing all regions and as many wines selected as ‘ambassadors’ of Italian wine by Wine Spectator. These wines are the protagonists of Vinitaly OperaWine, the event organised since 2012 by Veronafiere in collaboration with one of the most influential American magazines in the world as the preview to international wine and spirits exhibition. The only event organised abroad by Wine Spectator, the 13th edition of the Vinitaly preview is scheduled in Verona on 13 April 2024.
Vinitaly and The City – the off-show event specifically for wine lovers boasting a programme of more than 50 events including art, culture, tastings, master classes and wine talks in the most beautiful squares of the historic centre of Verona, a UNESCO World Heritage Site (12-15 April 2024).
Vinitaly Design International Packaging
Competition – organised by Veronafiere, the competition is now at its 28th edition. It rewards the best presentation of wines, spirits, liqueurs, beers and extra virgin olive oils as a way to stimulate commitment towards continuous improvement of company image.
5 Star Wines – the Book – the wine selection in guide format created by Veronafiere and Assoenologi. Vinitaly International Academy – the ‘school’ for qualified training which seeks to create a global network of Italian wine specialists. To date, 340 ambassadors have qualified through the Vinitaly International Academy (certified Italian Wine Ambassadors, 16 of whom are Italian Wine Experts).
