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Home CYBERSECURITY

FAKE LINKEDIN PROFILES ALERT! THE NEW FACE OF SOCIAL ENGINEERING

Patrizia Marin by Patrizia Marin
23 June 2026
in CYBERSECURITY
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FAKE LINKEDIN PROFILES ALERT! THE NEW FACE OF SOCIAL ENGINEERING
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LinkedIn has become the Go-To Platform for professional networking, recruitment, and career development. But as the platform grows, so does its appeal to Cybercriminals.

Today, fake LinkedIn profiles are more sophisticated than ever. With AI-generated photos, realistic job histories, and carefully crafted content, attackers can create convincing professional identities in minutes. What looks like a genuine networking opportunity may actually be the first step in a social engineering attack.

Unlike traditional phishing emails, these attacks focus on building trust. Cybercriminals connect with professionals, engage with their content, and establish credibility over time before attempting to gather information, deliver malicious links, or conduct recruitment scams.

Their objectives often include:

●      Collecting information about organizations and employees
●      Identifying potential targets
●      Distributing phishing links or malware
●      Conducting fake recruitment campaigns
●      Supporting corporate espionage efforts

What makes these attacks particularly effective is that they exploit human behaviour rather than technical weaknesses. A connection request from a “recruiter” or “industry expert” can seem harmless, especially when the profile appears professional and shares mutual connections.

RED FLAGS To Watch For

✔ Limited connections despite a senior-level position
✔ Inconsistent or vague employment history
✔ AI-generated or overly polished profile photos
✔ Generic messages that quickly move the conversation off-platform
✔ Requests for personal, company, or financial information

Young professionals and students can be especially vulnerable because they are actively seeking networking opportunities, mentorship, and new career prospects. Attackers often take advantage of that enthusiasm.

As AI continues to blur the line between real and fake identities, verifying who we connect with online is becoming an essential Cybersecurity skill. Taking a few moments to validate a profile can help prevent both personal and organizational security risks.

Cybersecurity is no longer just about protecting devices and networks, it’s about protecting trust in a digital world.

The next Cyberattack may not begin with malicious code. It may begin with a simple connection request.

How do you verify the authenticity of new LinkedIn connections before accepting them?

Tags: CWNcybersecurityEditor-in-chief Patrizia MarinLinkedInSocial Engineering
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Patrizia Marin

Patrizia Marin

Patrizia Marin is journalist and chairman of Marco Polo Experience, a leading agency specialising in strategic communications, public affairs, marketing and media relations, with twenty years of experience in business internationalisation strategies, communication campaigns, media relations, mapping of the decision makers and community of interests’ relations. Patrizia has been advisor to the Italian Presidency of the Council of Ministers for Communication, Publishing and Information. As regards the logistics and infrastructure sectors, she has been Head of Communications for the Venice Port Authority; Media Relations Consultant for Aeroporti di Roma; International pr advisor for Atlantia while Vice-President at FBC. Patrizia is Contract Professor in Leadership and International Relations at the IULM University of Milan and has a degree in Law and International Political Science.

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