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The General Pension and Social Security Authority launches a series of initiatives for UAE Reading Month

Patrizia Marin by Patrizia Marin
3 April 2023
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The General Pension and Social Security Authority launches a series of initiatives for UAE Reading Month
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Aimed at establishing a culture of reading in UAE society and encouraging knowledge acquisition as a main priority

As part of the UAE’s celebration of Reading Month, which comes every March, the General Pension and Social Security Authority (GPSSA) has launched several initiatives to promote a culture of reading in society and enhance knowledge levels as a priority.

Speaking on the initiatives, a spokesperson for the GPSSA said: “We are proud to have launched of numerous initiatives to achieve our strategic objectives, most notably strengthening and increasing the link to reading, intensifying initiatives and programs that encourage reading, and building a society characterized by learning and knowledge that emphasize the values of giving and contribute to the progress of development in the country. Acquiring a culture of reading contributes to effectively preserving the country’s cultural and intellectual achievements, building a civilized model based on our nation’s vision to implement initiatives that are aligned with the directives of the wise leadership for a knowledge-based society.”

To encourage the GPSSA’s employees to read, the Authority gave each employee a book of their choice to read and enjoy. GPSSA also hosted a “Readers’ Forum”, through which employees met to exchange views and discuss ideas about the books they enjoyed reading, which continued throughout Reading Month.

GPSSA employees visited the Mohammed Bin Rashid Library during the month to find out more about the new cultural location in the Emirate of Dubai, and organized the first readers’ forum there during the visit.

Other initiatives that were implemented by the GPSSA included the “Reading Challenge for Youngsters” for employees’ children to encourage the younger generation to read with winners honored at the end of the month, and the “Let’s Read and Have Fun with Our Children” event, which hosted employees and their children on a special day dedicated to reading and fun. The event’s aim was to promote a culture of reading and spread the value of books among the youth, thus motivating all employees, their children and families to actively participate in establishing reading as a daily habit.

Tags: General Pension and Social Security AuthorityGPSSAinitiativeUAE Reading Month
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Patrizia Marin

Patrizia Marin

Patrizia Marin is journalist and chairman of Marco Polo Experience, a leading agency specialising in strategic communications, public affairs, marketing and media relations, with twenty years of experience in business internationalisation strategies, communication campaigns, media relations, mapping of the decision makers and community of interests’ relations. Patrizia has been advisor to the Italian Presidency of the Council of Ministers for Communication, Publishing and Information. As regards the logistics and infrastructure sectors, she has been Head of Communications for the Venice Port Authority; Media Relations Consultant for Aeroporti di Roma; International pr advisor for Atlantia while Vice-President at FBC. Patrizia is Contract Professor in Leadership and International Relations at the IULM University of Milan and has a degree in Law and International Political Science.

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