Following the great success of Myplant & Garden, Italy’s leading international event for the horticulture, gardening, landscaping, and equipment sectors, and now preparing for its 10th edition, Myplant & Garden Middle East makes its debut in Dubai, UAE, at the Dubai Exhibition Centre, Expo City from 15 to 17 November 2025, to create new business opportunities for companies looking to enter or expand in the dynamic market.
As the first Italian B2B green industry trade fair in Dubai, Myplant & Garden Middle East will also be the only event in the region entirely dedicated to the ornamental green industry supply chain, from production to landscape design.
A big showcase organised into 6 exhibition macro-sectors, which proposes the largest and most complete offer of products, solutions and innovations: Myplant & Garden Middle East is the new place to be for all distribution industries in Middle East, Africa and Asia.
The Green Hub for the presentation of products and services to a wide audience of operators, international buyers, producers, distributors, real estate managers, contractors, in an area at the centre of major landscape, receptive, infrastructural and real estate transformations.
Myplant & Garden Middle East is the new and unmissable appointment in the Middle East’s international exhibition scene for companies, economic operators, institutions and trade professionals active in the live and designed green industries.
Myplant ME is the meeting point for green professionals. A rich conference program will be scheduled as part of the initiative, organised in collaboration with associations, relevant ministries, research organisations and companies on topics such as plant production, green design and maintenance, research and innovation in agriculture and technology. A not-to-be-missed event to get up-to-date on new trends in the sector in a market that is constantly growing and evolving.
A three-day full immersion to learn about market trends, the investment sectors and major projects under development in the region, in the areas of real estate and sustainable agriculture.
The event is organised by V Group, an IEG Company in close collaboration with IEG ME offices, a solid and established presence in Dubai’s trade fair scenario. IEG – Italian Exhibition Group is a key player in the international exhibition scene, with offices in Italy and in nine countries around the world: Germany, USA, Canada, Mexico and Brazil, Saudi Arabia, UAE, Singapore, China. The Group’s goal is to create spin-offs of its most relevant events in interesting regions for the industries, looking at non-European markets with greater potential, and Myplant & Garden Middle East is part of this strategic development plan. With Myplant & Garden Middle East, the aim is to intercept new commercial channels, in a region at the centre of great landscape, infrastructural and real estate transformations, in one of the most important logistics hubs in the world.
