As Dubai Fashion Week (DFW) enters its third day, the excitement continues to soar as fashion enthusiasts gear up for a series of breathtaking showcases. Founded by Dubai Design District (d3) and the Arab Fashion Council (AFC), DFW, formerly known as Arab Fashion Week (AFW), has firmly established itself as the region’s premier fashion event, earning its place on the international fashion calendar alongside the likes of New York, London, Milan, and Paris.
Today’s lineup promises a captivating blend of creativity, innovation, and style, with four iconic shows scheduled to grace the runway at the Dubai Design District (d3) – Waterfront. Here’s a glimpse of what to expect:
CHOICE (6:30 pm)
Check-In Time: 5:30 pm | Gates Close: 6:15 pm
CHOICE, a beacon of luxury and elegance, takes center stage with its highly fashionable and luxurious clothing that seamlessly fuses Middle Eastern flair with a Western touch. Celebrating its 25th anniversary, CHOICE marks a quarter-century of achievements and growth, offering exquisite designs crafted by highly talented in-house Parisian designers. With collections designed for the GCC lifestyle and tailored for high-end individuals who appreciate fashion and elegance, CHOICE presents an eclectic mix of coordinated styles suitable for various occasions.
RIVA (7:30 pm)
Check-In Time: 6:30 pm | Gates Close: 7:00 pm
RIVA, a trailblazer in the GCC fashion scene, stands as a testament to uncompromising quality, fearless creativity, and aesthetic excellence. Born out of the Al Tahan family’s rich experience in the sector, RIVA has carved a niche for itself since its inception in 1997. With over 58 stores across the GCC, RIVA continues to set trends and redefine fashion standards with its contemporary designs and high-quality standards. From prêt-à-porter to accessories, RIVA covers all aspects of women’s fashion, embodying freedom of creative expression and a commitment to serving prestigious customers.
SELFMADE (8:00 pm)
Check-In Time: 7:30 pm | Gates Close: 7:45 pm
SELFMADE is more than just a fashion label; it’s a celebration of self-expression, creativity, and empowerment. Born from the vision of designer Emina Skrijelj Sabutay, SELFMADE embodies the journey of self-discovery and transformation. With roots in Serbia and a wealth of experience in the international fashion scene, Emina pays homage to her heritage while embracing diverse cultures and influences. SELFMADE transcends boundaries, offering a platform for individuals to embrace their true selves and unleash their creativity.
MICHAEL CINCO (10:00 pm)
Check-In Time: 9:00 pm | Gates Close: 9:30 pm
MICHAEL CINCO, the epitome of haute couture excellence, takes the spotlight with its mesmerizing designs and unparalleled craftsmanship. Born in the Philippines and now a global fashion powerhouse, MICHAEL CINCO has dressed some of the biggest names in the entertainment industry, from Beyoncé to Rihanna. Known for his vibrant colors, intricate patterns, and exquisite embellishments, Creative Director Michael Cinco brings dreams to life on the runway, blending timeless elegance with bold sophistication.
As attendees prepare to witness these extraordinary shows, Dubai Fashion Week reminds everyone of the importance of arriving on time to ensure a seamless and enjoyable experience. With gates closing promptly after the check-in times, guests are urged to verify their approved shows on their PDF tickets and to arrive early to avoid any inconvenience.
Dubai Fashion Week continues to captivate audiences with its unparalleled showcases, reaffirming Dubai’s status as a global fashion destination. For fashion aficionados and industry insiders alike, DFW remains a beacon of creativity, innovation, and style, shaping the future of fashion one runway at a time.

